Blog | The Media Pad

Apr 12

Channel 10 Memo: Try this out

This is a fantastic example of an experiential marketing campaign at work – Channel Ten might want to take note as it strives to bounce back from a dismal year.

Mar 18

FHM: Another Mag Bites The Dust

In a further blow to an Australian magazine industry under pressure, licensed mens title FHM closes down.

Mar 14

Interview with ModCloth’s Susan Gregg Koger

Speaking at the Online Retailer Roadshow, etail superstar Susan Gregg Koger, founder of Modcloth, shares her story with The Media Pad’s Samantha Youl.

Feb 22

Googlighting: Microsoft’s Counter to Google Apps

An hilarious and, admittedly, thought-provoking video highlighting the distinctions between Microsoft apps and Google apps.

Feb 16

Sportsgirl creates virtual shopping wall

Just because your store is closed doesn’t mean customers can’t shop there anymore. Sportsgirl taps QR code potential.

Feb 10

Mortein Kills ‘Kill Louie’ Campaign in Response to Public Outcry

After announcing the dismissal of 200 staff from its Australian factory, Reckitt Benckiser subsidiary, Mortein has been forced to abandon its surprisingly successful advertising campaign.

Jan 31

Content Marketing For Retailers – The Future is Storytailing

As online retail competition hots up, and Google’s Panda update disrupts SEO strategies, ‘Content is King’ becomes the mantra once again. In 2012, quality content will play an increasingly important role in driving conversions, increasing loyalty and boosting search engine rankings.

Jan 31

Facebook Helped Me Find My Wallet

The rise of social media and mobile devices has some people concerned, but the unforeseen benefits show us a glimpse of the brave new world ahead.

Jan 18

Magazine advertising genius from Axa

Magazine ads for insurance companies aren’t widely regarded as a hotbed of innovation – this great campaign will have marketers rethinking that stereotype. You’ve got to check it out.

Dec 01